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IT and Creative Staffing firm HCRM CORP

Mid and Senior Level Paid (PPC) Media Strategist Jobs in San Diego, CA

Annual Salary 60K – 100K DOE

As the Senior Paid Media Strategist (PPC) you will be responsible for making sure PPC campaigns are delivering top results. You will also work with junior members of the team and manage day-to-day activities. 

You:

  • 3+years of experience with large PPC campaigns
  • Solid understanding of Display, Affiliates, Social, and Retargeting
  • Identify trends through data analysis
  • Experience leading junior talent
  • BA or BS undergraduate degree
  • Google AdWords & Analytics
  • Knowledge of paid platforms DoubleClick, Kenshoo, etc
  • Deep knowledge of social media platforms
  • Advanced Excel (pivot tables)

Responsibilities:

  • Provide day to day implementation, optimization of client campaigns and guiding junior staff
  • Review performance reports and provide insights and analysis
  • Manage budgets, timelines, and client expectations
  • Communicate and manage clients effectively
  • Experience managing multiple large client facing projects

We invite you to contact us at 619.798.6981 to discuss the Paid Media Strategist Jobs in San Diego, CA

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Mid and Senior Level Paid (PPC) Media Strategist Jobs in San Diego, CA

Annual Salary 60K – 100K DOE

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Staffing Startups and the Fortune 500

HCRM Corp Provides IT, Development, Marketing & Creative talent. Working with us gives you immediate access to highly skilled, pre-evaluated professionals for your hiring needs.

In an economy driven by ideas and intellectual know-how, top companies recognize the importance of employing smart, highly talented people. 

We invite you to contact us at 619.798.6981 for any of your staffing needs.

We are looking for an experienced, self starting Marketing Specialist to join our team in San Diego. You will aid in assisting with the day to day analytics and planning of our marketing efforts.

[list icon=”circle” color=”black”]Specific activities that support the above responsibilities include the following:

  • Create and implement email marketing campaigns to clients and prospects.
  • Manage online properties (ie: corporate website and all social media outlets for the company SEM/SEO.
  • In depth knowledge of digital and social media analytics.
  • Diagnose new ways to measure emerging platforms and omnichannel efforts.
  • Supports weekly dashboard and assists in reporting results and forecasts metrics on a weekly, monthly and quarterly basis.
  • Identify opportunities to drive multichannel customer behavior and offer a seamless experience across channels.
  • Develop and manage paid and meta search programs including tasks such as keyword research, writing titles and descriptions, bid management and quality assurance testing.
  • Implement regular campaign optimization such as bid and position adjustments, adding negative
  • keywords, reviewing search query reports and enhancing keyword lists.
  • Build, create, analyze and deploy email acquisition strategies or
    email marketing campaigns.
  • Reporting on leads and conversions generated through email, search and social campaigns
  • Help the social media team with interaction techniques on social media sites
  • Develop Facebook applications to drive email acquisition
  • Improve paid marketing efforts such as SEM (search engine marketing) and display advertising
  • Optimize activities for both quantity of traffic and engagement of traffic as well as Enewsletter subscription acquisition
  • Able to support creative teams such as content creation and content strategy for emails and blogs
  • Execute efficient Facebook advertising strategies or campaigns that help to promote new business and repeat business.
  • Analyze and evaluate online proposals of advertisements.
  • Explore reliable vendors for potential growth of business.
  • Supervise the work of vendors efficiently.
  • Manage and spearhead all marketing generalist duties, such as, but not limited to: trade shows, trade association memberships/sponsorships, email campaigns, print/online advertising, direct mail, sales collateral, webinars, website development, online SEO and PPC, social media and public relations.
  • Understanding/tracking of interest communities

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[list icon=”circle” color=”black”]Qualifications:

  • Strategic thinker with passion for the customer and an ability to think creatively and analytically.
  • Self starter with strong points of view.
  • Persuasive communicator.
  • Significant experience in consumer marketing, SASS models, eComerce and affiliate strategies.
  • Strong track record of establishing marketing programs that drive awareness, acquisition and loyalty.
  • Proven experience in working effectively with Creative and Marketing organizations.
  • Proven Leader with experience in managing departments and building new teams from the ground up.
  • Strong writing skills especially when conveying technology related messaging.
  • Strong program management and organization skills with focus on attention to detail.
  • Ability to manage multiple projects at once and manage all deliverables to timely completion.
  • Experience managing external relationships with promotional product suppliers, freelance graphic designers, printers, trade show organizers, trade publications and associations, etc.

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Bachelors degree or equivalent experience required.

Work experience: 2 – 3 years

Apply here: