SEO can drive users to click on your search listings and not your competitors. Understanding this is critical to achieving your digital marketing goals. Rankings are one thing. Getting traffic is quite another. Whether you’re an agency or a company with an in-house SEO (Search Engine Marketing) team. The success of your campaigns is heavily dependent on the talent of your employees.
Only 48% of searches result in an organic click. The remaining 52% click on pay per click ads, or leave the search engine results page without clicking on a listing.
Mobile CTR: Average CTR on mobile devices tends to skew even more towards the 1st position. The researchers suggest that the small screen offers fewer listings at any one time.
Talented employees are responsible for creating new strategies and tactics required for success. Investing in hiring the right talent will ensure you organization remains competitive.
Most companies face the same issues when hiring staff:
- Lack of qualified talent in the market.
- Opportunity loss of the vacant position.
- Managers with time to recruit.