The Nine Traits of Highly Effective CMOs

A new study cited by the Wall Street Journal shows the average tenure of a chief marketing officer of a major brand is only 42 months. In fact, the field is changing so rapidly that many simply find it tough to keep up.

1. An understanding of the power of perspective.
2. A passion for the work.
3. A willingness to get in the trenches.

You can read the full article here. Strategy+Business